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If you're shooting an explainer video showcasing your software, B-roll video might include shots of pleased clients utilizing your product, or an external shot of your offices, for example. Whatever video you require, figure it out throughout the pre-production stage to avoid scenarios in which you require video footage you do not have.

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If you need a shot of something that would be difficult or difficult to film yourself, such as aerial shots or footage from exotic places, you can always use stock B-roll footage. I have actually used video from Beachfront B-Roll a number of times in the past, and the quality and diversity of the video is excellent.

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Structure is so essential it should have a post in and of itself. Nevertheless, since  Source  is a crash course, we'll simply cover the fundamentals for now. Composition is the appropriate term for how a shot is framed and staged, or "composed." This describes how your topic whatever it is you're recording is organized and positioned within the shot.

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Use the Rule of Thirds Whenever you're shooting anything (or taking photos), remember the "Guideline of Thirds." Imagine your shot is divided into nine equal sectors by 2 horizontal lines and 2 vertical lines, like so: Notice how the main subject in the image is placed where 2 of the four points (which are called the "anchor points") intersect? This technique is used to draw the eye towards the main points of interest in the shot.